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Page Visits

Page_visits.jpgThis graph shows the distribution of page views for all visits that occurred during the specified time period. Hovering over the graph at various points will show the visit count for each individual page.

How is this helpful?

The Page Visit guide is useful as it gives an indication of how your issue is retaining its readers. For example, if readers are landing on the cover of your issue and then decide they don’t want to read it, they’ll have registered a view for the cover and nothing else. If this happens consistently, you’ll probably observe a head and a long tail in your graph. This shows that most readers are not reading the entire publication.

However, if the graph declines less dramatically, this suggests improved retention and that visitors are reading more of the publication.

Causes of poor retention Solutions for better retention
Excessive pagination Reduce the number of pages in your issue. Consider reviewing the content of your issue; is every single element absolutely essential?
Unfamiliar navigation Provide information for readers on how to navigate the issue. For example, telling them how to turn the pages or how to search the document.
Too subtly placed interactivity Present interactive elements clearly with buttons and glows. Ensure your interactive elements flow logically with the content they relate to.
Over-designed or crowded pages Present information clearly and concisely. Try to use interactive features to present content wherever possible. Consider reviewing the content of your issue; is every single element absolutely essential?

 

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